Hit Song “Despacito” Boosts Puerto Rico Tourism By 45%

You’ve probably been hearing the song “Despacito” on constant repeat on the radio. You’ve also contributed more than a couple of views to its current 2.4 billion views on Youtube. But more than being the song of the season, “Despacito” has actually had real economic impact on Puerto Rico.

According to the Puerto Rican newspaper Un Nuevo Dia, the song’s popularity has raised tourist interest in Puerto Rico by 45 percent. What seems to be a driving factor is the mention of Puerto Rico in the song (“This is how we do it in Puerto Rico”), as well as the local destinations featured in the music video.

The song is apparently driving so many visitors to Puerto Rico that tour operators have included locations that were featured in the music video: Club La Factoria in Old San Juan and the La Perla sector.

The economic boost is a welcome relief to the US territory as two months ago, Puerto Rico had to declare bankruptcy in order to restructure a $70 billion debt.

Chart-topping success

Via an Instagram post, Luis Fonsi shared that “Puerto Rico is the true protagonist of this song and video.” He also thanked collaborator Daddy Yankee, music video director Carlos Perez, and Miss Universe 2006 Zuleyka Rivera for working together on the widely-watched music video.

Watch the video here.

“Despacito” has been on top of the Billboard’s Hot 100 chart for eight weeks now. It’s also topped the chart in 45 other countries, and is the first song primarily in Spanish to top the Billboard Hot 100 since 1996’s “Macarena.”

The song has also rocketed Daddy Yankee to the top global spot on Spotify – making him the first Latino artist to do so. Justin Bieber also remixed the song, which catapulted the song onto the international stage.

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