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The Ultimate Guide to Shopping in Seoul

Headed to the Land of the Morning Calm? Truth be told, the morning may be the only time Seoul is peaceful because once the shops start opening up, local and foreign shoppers alike start pouring in.

Don’t know where to shop though? No worries, here’s the ultimate guide to shopping in Seoul:


1. Myeong- dong

Editorial Credit: Sean Pavone /

  • Location: Myeongdong-gil, Jung-gu, Seoul
  • How to Get There: Ride the subway line and get off at Myeongdong Station, Exits 5, 6, 7, or 8 or Euljiro 1 (ij-ga) Station, Exits 5 or 6. Take a 5-10 minute walk to Myeongdong-gil from here.

Dubbed the “Center of shopping”, Myeong-dong is home to big names like UNIQLO, Nike, Adidas, Zara, H&M, and more. 

The best part about shopping here though is that they have shopping discounts and great package deals for tourists.

When you’re done scouring the stores for the best finds, Myeong- dong street food will give you energy again. The food is varied and delicious, you won’t get bored trying them all.

2. Namdaemun Market

Namdaemun Market
Editorial Credit: PANDECH /

  • Location: 21 Namdaemunsijang 4-gil, Jung-gu, Seoul, South Korea
  • How to Get There: Ride the subway line and take line 4 to Hoehyeon Station. You can get out at Exit 4, 5, or 6.

The Namdaemun Market, opened in 1964, is the largest traditional market in South Korea. Most of the goods sold here are handmade or produced by the store owners. Even with all the work put into the products, many stores sell at affordable and even wholesale prices.

The bustling market attracts a lot of tourists, especially since it stays open overnight from 11 PM to 4 AM the next day.

There is a wide variety of items to buy here – from clothing, fishing gear, mountain hiking gear, toys, fine arts, stationery, and even ginseng.

3. Goto Mall (Gangnam Terminal Underground Shopping Center)

Goto Mall Gangnam
Editorial Credit: Patcharakorn Pemwattana /

  • Location: 128-4 Banpo-dong, Seocho-gu, Seoul, South Korea
  • How to Get There: Ride the subway line 3, 7, or 9 to the Express Bus Terminal Station. Leave through Exit 8.

Hidden underground and near the exits of the Seoul subway lines 3,7, and 9 are over 600 stores lined up on both sides of two long parallel corridors.

You’ll find a lot of trendy items, make-up, shoes, and accessories at incredibly low prices. Not only that, there are other random items like flowers, dinnerware, homeware, and even furniture.

4. Garosugil

Editorial Credit: PangJee_S /

  • Location: 667-13 Sinsa-dong, Gangnam-gu, Seoul, South Korea
  • How to Get There: Ride the subway line and get off at line 3 (Sinsa) Station, Exit 8. You may have to walk 5-10 minutes before getting to the junction where Garosugil is located.

This is where fashionistas come to get their fix of chic art galleries, luxurious ateliers, and stylish designer shops.

Small local boutiques hold their own thanks to contemporary designs and clothing that are art pieces in itself – perfect for trendsetters who want to experiment.

5. Insa-dong

Editorial Credit: sekitarief /

  • Location: Insa-dong, Jongno-gu, Seoul, South Korea
  • How to Get There: Ride the subway line. If you use line 3, get off at Anguk Station, Exit 6. If you use line 1, get off at Jonggak Station, Exit 3. Go straight then turn left at a 4-way intersection. Continue going straight until you see Insadong-gil road.

700-meter long Insadong street is the perfect place to buy traditional Korean crafts. From small items like folk crafts, traditional pottery, and traditional papers, to a colorful hanbok – visitors will be spoiled for choice when shopping.

There are also stores from where you can rent traditional Korean regalia, or if you want to simply sit back and relax, you can visit one of the many quaint tea houses scattered around the area.

6. Gwangjang Market

Gwangjang Market

  • Location: 88, Changgyeonggung-ro, Jongno-gu, Seoul
  • How to Get There: Ride the subway line and use line 1. Get off at Jongno 5-ga Station, Exit 11 or Euljiro 4-ga Station, Exit 4. Go towards the Jong no 4-ga rotary and the market is there.

Gwangjang Market was first opened way back in 1905 as the first permanent market in Korea. Currently, it is home to over 5000 stores that sell a variety of items from satin and silk to wedding food, delicacies, and hanbok dresses.

7. Lotte Mart

Lotte Mart
Editorial Credit: Sorbis /

  • Location: 432, Cheongpa-ro, Jung-gu, Seoul
  • How to Get There: Ride the subway line and take either line 1 or line 4. Get off at Seoul Station, Exit 1. The Lotte Mart Seoul Station Branch is connected to the subway station.

Lotte is a huge brand in Korea as they produce a lot of products that locals use everyday. It is Korea’s top discount store where they sell clothes, essentials, and food. In fact, their snacks are very popular amongst tourists in Seoul.

The best part is that they provide tax refunds and are open until midnight.

Make sure to stock up on snacks like Market O’s Real Brownies, Honey Butter Chips, Dried Seaweed, and Crown Butter Waffles.

8. Apgujeong Rodeo Street

Apgujeong Rodeo Street
Editorial Credit: ARTYOORAN /

  • Location: Apgujeong-dong, Gangnam-gu, Seoul
  • How to Get There: Ride the subway line and take line 3. Get off at Apgujeong station, Exit 2. When you exit, make a u-turn and turn right at the corner. Go straight for a while before turning right to Apgujeong 50-gil Road. Continue going straight until you get to Rodeo Street.

Similar to Rodeo Drive in Beverly Hills, luxurious brands like Bally, Ferragamo, Gucci, Prada, and the like have made Agpujeong Rodeo Street home.

If you don’t have the money to burn though, don’t sweat it because during sales, customers can even get up 30% off their purchases.

9. Ewha Women’s University

Ewha Women's University
Editorial Credit: TK Kurikawa /

  • Location: 52, Ewhayeodae-gil, Seoul
  • How to Get There: Ride the subway line and take like 2 to Ewha Women’s University station, Exit 2 or 3. Walk straight for 10 minutes and you’ll see the university.

If you’re the type of person who is on the lookout for the best deals, this area is perfect for you.

It is a shopping district right outside Ewha Women’s University and is nestled amongst cafes and restaurants. Plus, you can take a quick walk around the university if you want to see what schools are like in Seoul.

10. Dongdaemun Market

Dongdaemun Market
Editorial Credit: ARTYOORAN /

  • Location: Jong-ro, Jongno-gu, Seoul
  • How to Get There: Ride the subway line and take line 1 or 4 to Dongdaemun station. Go out at Exit 9 and walk for a few minutes to get to the Dongdaemun Shopping Complex.

Dongdaemun Market opens from 9 PM to 5 AM the next morning – making it the perfect place to go to for last-minute shopping. 

The district is split into the retail markets and the wholesale markets. Selling everything from clothes to toys – guests are in for a treat as most of the items are sold at the lowest price possible.


Ready to go shopping in South Korea? Discover cheap hotel deals and cheap flights to South Korea from Traveloka!


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